Social media websites like Facebook, Twitter and review sites like Yelp are best tools to create an extremely competitive environment for medical practices. Whether you run one office or manage several locations, you can check few simple tools and easily strategies to take your practice to grow to next level.
1. Keep Up With Social Media
The majority of people are on Facebook and Twitter; even your prospective patients expect your practice to have a Facebook business page or Twitter account handle as well. In addition to building trust with new patients, social media accounts can also be a great tool to stay in touch with your current patients and keep them informed. Just be sure to stay active on social media. Posting just a few times a week is enough to keep your name in patient’s mind.
2. Use SEO Effectively
SEO or “Search Engine Optimization,” is the most important part of online marketing; it helps your website in getting higher rank in trending search engines like Google, Bing, Ask.com, This is extremely important as long you want to improve your online presence, as websites that rank better tend to get more visitors and more visitors means more patients.
There are number of variables that affect your rankings, but one of the most important things to keep in mind is to build a clean, user friendly website to make it easy and simple for the search engine to “read,”. Think from people’s persona, what will they be searching for – For example if you’re a plastic surgeon based in California, you should mention that on your website.
3. Keep Your Website Up-to-Date
In any business, having a website is very crucial, but a website that appears outdated can ruin your practice’s potential. If it’s been a few years since you’ve had a website redesign, make sure it is mobile responsive. A large percentage of visitors now come from mobile devices like phones and tablets etc.
4. Build Positive Word-of-Mouth
Even in the digital age, word-of-mouth is still a prior and effective form of marketing. Satisfied patients will be happy to share their experiences with family and friends, who are much more likely to trust someone they know than an advertisement or online review. While professional service and quality customer care will always be the two most important factors in generating positive word-of-mouth, offering something that sets you apart from the competition can help you stand out and stay top-of-mind.
One way to do this is to modernize the way you offer your patients financing. Medloft is a simple, fast financing platform for medical practices that give you freedom to finance unlimited patients. More approvals than the leading companies, and with no contract, free enrollment, and no set-up, membership, annual, or monthly fees, you could save up to $20,000 a year.
Want to learn more about why thousands of doctors nationwide are using Medloft for patient financing! Schedule your free demo today.