According to a joint survey conducted by Physicians Practice and Kareo, practice growth is highly significant to every practice, and approximately 20% practices say that getting new patients is their practice’s biggest challenge. Also, more than 60% of local practices depend completely on word-of-mouth marketing to promote their business and engage new patients.
The healthcare landscape is changing. And since patients are paying a maximum portion of their own healthcare expenses, they expect an increased level of service and access. Also, today’s generation is more involved in the online world and expect the same level of electronic connectivity from their medical practitioners. It’s been reported that patients are ready to change their healthcare providers for more connectivity, lower costs or better service.
Word-of-mouth marketing alone is not enough to cut it anymore. In order to attract new patients and grow your practice, you need new media. Moreover, every one in five users consults online reviews and rankings before approaching a healthcare provider or medical treatment as per the Pew Research Center. Also, according to Harvard Business School paper, a practice can see their revenue grow by 6 to 9% with an increase of one-star rating on Yelp.
Yelp is one of the most popular review websites that lets users share their experience with other users. In fact, it has been found that Yelp rates patient experiences better than the HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems).
But what does this mean for healthcare providers? These healthcare providers are no longer needed to only cater to their patients’ needs but also to the expectations of their patient experience.
How to Prepare Your Practice for Yelp:
Ask for Reviews
Did your patients had a great experience at your practice? Were they happy and satisfied with the services they received? If so, take a step forward and ask for a positive review on Yelp. This will help you get more and more positive reviews from your satisfied patients.
Listen to their Feedback
Always keep an eye on your Yelp reviews and try to respond every review even if you get a negative review. They sure can ruin your reputation but if handled properly you get a chance to convert your negative reviewers into satisfied customers. Always be sure to use this platform for the betterment of your practice.
Patient satisfaction is expanding beyond the hospital’s facility. Today, customers – be they patients’ family members, friends or themselves – are determining a medical practitioner’s performance after getting the medical treatment. Medical practitioners who embrace these changes will stand ahead of their competition.