According to a joint survey conducted by Physicians Practice and Kareo, practice growth is highly significant to every practice, and approximately 20% practices say that getting new patients is their practice’s biggest challenge. Also, more than 60% of local practices depend completely on word-of-mouth marketing to promote their business and engage new patients.
The healthcare landscape is changing. And since patients are paying a maximum portion of their own healthcare expenses, they expect an increased level of service and access. Also, today’s generation is more involved in the online world and expect the same level of electronic connectivity from their medical practitioners. It’s been reported that patients are ready to change their healthcare providers for more connectivity, lower costs or better service.
Word-of-mouth marketing alone is not enough to cut it anymore. In order to attract new patients and grow your practice, you need new media. Moreover, every one in five users consults online reviews and rankings before approaching a healthcare provider or medical treatment as per the Pew Research Center. Also, according to Harvard Business School paper, a practice can see their revenue grow by 6 to 9% with an increase of one-star rating on Yelp.